The Paradox is a fresh new bike magazine for riders, by riders. Stylish and intelligent, but most importantly, honest, we’re bringing something different to the table.

Aimed at the non-competitive market, in which there’s a mass of riders who are not neccessarily bound to any one discipline, but instead chose to enjoy the many aspects of bike riding on offer. These riders are knowledgable and passionate about their sport. They are people that want top quality products from the hardcore brands. Talk about direct marketing.

The internet has changed the way we get our media fix, The Paradox is a quarterly publication which is available in PDF format via email subscription. Our lower operating costs are reflected in our rates and with the circulation growth unaffected by these costs it makes us the best value around.

To discuss advertising with us please get in touch. ross@theparadox.co.uk